A Hyper Island project in collaboration with North Kingdom and their end client Converse. The very open brief was to transform the iconic Chuck Taylor sneakers into something interactive. Not necessarily practical, just interactive, Go bananas basically!
How can we make shoes talk?
Our concept was Chucks in the future that says hi to other Chucks on the street, strengthening both the brand and Converse community.
We built and programmed our prototype with arduinos equipped with sound boards and proximity sensors that recognize other Chucks.
You will probably not see these in stores anytime soon, but it was a much appreciated installation at the Converse social media event where it was presented.
Client | Converse & North Kingdom