SAS Dreams

Long story short
We re-designed SAS Dreams landing page

My contribution
User testing & Prototyping/Visual Design

SAS Dreams offers exclusive experience trips for their most loyal customers. 
In order to make these trips feel more inspiring for the users my team was tasked with the redesign of Dreams. 
A dream experience shouldn’t feel like booking transport from A to B.

We wanted to highlight exclusiveness and feelings of anticipation by using full screen video and images inspired by lifestyle and travel magazines.


After sketching the wireframes we created a clickable prototype in Adobe XD to test the look, feel and flow on potential users. These insights were used to itterate the prototype and create the final design.

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Bjørn Carlsson | Stockholm | | +46 (0)73 7264969